Capa

Unlocking Strategic Innovation

TAYLOR & FRANCIS
03 / 2021
9780367322502
978-03-6732-250-2
Inglês
Ingles

Sinopse

This new book explores how firms achieve competitive advantage in a disruptive, digital, and globalised business landscape. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft.