Capa

WINE SALES AND DISTRIBUTION IBD

ROWMAN & LITTLEFIELD PUBLISHER
02 / 2024
9781538185155
Inglês

Sinopse

This expanded second edition includes new technologies and market changes post-COVID, this comprehensive book covers every element of consultative wine sales, from understanding the market and the customer to providing excellent customer service. It covers the principles, strategies, and practices employed by top-notch wine professionals.