Capa

PHILOSOPHY OF COMMUNICATION OF SOCIAL MEDIA INFLUENCER MARKE IBD

LEXINGTON BOOKS
11 / 2023
9781666920789
Inglês

Sinopse

This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientious consumer when engaging with influencers online.