Capa

ARCHITECTING ENTERPRISE IBD

PALGRAVE MACMILLAN
03 / 2014
9781349474271
Inglês

Sinopse

The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.