Capa

NATION BRANDING IN THE AMERICAS IBD

ROUTLEDGE
03 / 2025
9780367539771
Inglês

Sinopse

This book provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images. It will particularly be of interest for students and researchers specialized in marketing, media and communication, and international relations.