Capa

INNOVATION AND GROWTH IBD

VIBRANT PUBLISHERS
04 / 2025
9781636514611
Inglês

Sinopse

Innovation and Growtháby George S. Day brings together landmark studies that examine the role of innovation as a catalyst for sustained business expansion. In this book, Day explores how firms can embed innovation into their strategic agendas to unlock new markets, increase customer value, and drive long-term growth.From identifying growth opportunities to managing innovation portfolios, Day presents clear frameworks that help organizations evolve beyond incremental improvements toward breakthrough thinking. He addresses the cultural, structural, and strategic elements required to make innovation a repeatable and scalable capability within firms.This book is essential for executives, product managers, entrepreneurs, and scholars who seek to understand how innovation intersects with business strategy and performance. DayâÇÖs insights demonstrate how firms can harness customer needs, competitive intelligence, and technological advances to fuel innovation-led growth.Part of theáLegend in Marketingáseries, this book cements George DayâÇÖs legacy as a thought leader in marketing-led innovation and enterprise transformation.