Capa

THE RELIGIOUS DIMENSIONS OF ADVERTISING IBD

PALGRAVE MACMILLAN
12 / 2006
9781349535453
Inglês

Sinopse

This groundbreaking work explores media scholar Sut Jhally?s thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim?s description of objects as totems.