Capa

CORPORATE GERMANY BETWEEN GLOBALIZATION AND REGIONAL PLACE D IBD

PALGRAVE MACMILLAN
01 / 2001
9781349422692
Inglês

Sinopse

Christian Berndt investigates how selected corporate actors in German small and medium-sized enterprises and in large companies respond to globalisation and the apparent crisis of the German model. By exploring the role of economic and non-economic factors in shaping business strategies he argues that, rather than simply being formal opposites, forces of dynamic change and irrational persistence are intertwined.