Capa

THE FRONT END OF INNOVATION IN CONVERGING INDUSTRIES IBD

DEUTSCHER UNIVERSITäTSVERLAG
11 / 2005
9783835000742
Inglês

Sinopse

Stefanie Bröring analyses different project types, innovation strategies and front end decision making approaches in the converging sector of nutraceuticals and functional foods which is developing at the border of the pharmaceutical and the food industry. She shows that front end decision making in times of industry convergence is challenged by internal rigidities resulting from path dependency and describes how to successfully approach the front of innovation in times of convergence.