INSURGENCE IBD

Sinopse

Insurgence isá designedá toá helpá businessá leadersá applyá newá methodsá toá the most important business problem they face in the world today: namely, how to overcome their incumbent mentality to maintain relevance and discover new sourcesá ofá growth.á Atá theá convergenceá ofá lean,á business ámodelá innovation, agile,á andá design thinking,á insurgenceá isá aá methodologyá and business philosophy that will help leaders in incumbent businesses rediscover how to operate like small and nimble insurgents whilst maintaining many of their incumbent advantages.Incumbent businesses, often having enjoyed a long period of relative historical market stability, are increasingly unprepared for nimble insurgents coming on to the field of play and applying different assumptions and business models at speed and scale. These incumbent businesses find that the business models thatá fuelledá theirá successá areá noá longerá robustá toá theá changeá surrounding theiráá business,áá andáá theyáá areáá becomingáá increasinglyáá obsolete,áá weighed down by a high degree of internal focus, inflexible internal controls, and an inability to innovate. Meanwhile, nimble insurgents strike at the heart of these weaknessesá byá formulatingá alternativeá coreá assumptions,á buildingá adaptive business models, and innovating in close proximity to customers and market needs.This book enables business leaders to characterise the difference between incumbentsá andá insurgents,á developá newá waysá ofá thinkingá aboutá howá to competeá iná thisá ageá ofá acceleratingá change,á andá provideá aá newá framework forá strategyá andá innovationá thatá helpsá leadersá toá discoverá theá essenceá of insurgenceá forá theirá businesses.á Itá usesá richá caseá studiesá thatá illustrateá both successfulá andá unsuccessfulá effortsá toá helpá leadersá moveá fromá theoryá to action at speed and at scale.