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Avançado
Artigos
Capa

MEDI@SIA IBD

T J M HOLDEN / TIMOTHY J SCRASE
ROUTLEDGE
04 / 2008
9780415474597
Inglês

Sinopse

This new inter-disciplinaryábook is the first comparative, case-basedáanalysis of media panoplyáin (and out of)áAsia today. Examining what the authors call the 'media/tion equation', the contributors demonstrate the multiple links between media, society and culture, and advance the claim that media is the key means through which Asians experience, understand, effect and are affected by the worlds containing them.á Exploring a relatively neglected principle in cultural studies - that context counts - medi@sia highlights how the experiences of those encountering media messages differ depending on social, economic, politial and ideational conditions. Balancing social, cultural and media theory with empirical research, the essays in this collection provide a better understanding of the complex relationship between media and peopleâÇÖs practices, values and behaviour in contemporary Asia.