BOOMING BRANDS IBD

Sinopse

About the BookA FUN AND INFORMATIVE READ ABOUT 11 âÇÖMADE IN INDIAâÇÖ BRANDSWhat sparked Ashish HemrajaniâÇÖs idea of an online ticketing business, BookMyShow, at a time when Indians had not yet moved their lives online? How did Anupam MittalâÇÖs own experience of finding a life partner lead him to create Shaadi.com? Why did âÇÖIndiaâÇÖs Pad ManâÇÖ Arunachalam Muruganantham get involved with menstrual health? How did the people behind Paper Boat hit upon the secret sauce of childhood memories to connect with customers? What made the founders of Zomato and BYJUâÇÖS think that food and education can be delivered to peopleâÇÖs doorstep (or their screens)?InáBooming Brands, Harsh Pamnani shares the journeys of eleven âÇÖMade in IndiaâÇÖ brands that have made their mark in highly competitive markets. This fun, informative read blends business lessons for new-age entrepreneurs with insights into the humans behind these remarkable brands.About the AuthorHarsh Pamnani is a renowned business storyteller and brand expert. He partners with businesses to develop powerful story banks-curated collections of compelling stories that leaders can use in both internal and external communications to grow their mindshare and market share. He has authored several bestselling books and articles on brand building, which have been featured in top-tier publications likeáCNBC, Forbes, The Economic TimesáandáThe Financial Express.áHarsh has worked with a range of organisations, from unicorn startups like FirstCry and Icertis, to think tanks like the World Bank and TiE, to corporates like Deloitte, Cognizant and HSBC. He teaches startup branding at MICA Ahmedabad.