GUARANTEED ANALYTICS IBD

Sinopse

Decision-makers can&rsquo,t get enough from data. The problem is, most leaders only use data to reaffirm the obvious information&mdash,and their companies are suffering because of it. Executives interested in getting to scalable, insight-driven business decisions are not sure where to start. Who should lead such a program? Will it be worth the effort? The good news is that, yes, underneath that surface-level data lies a treasure trove of useful information, and with the right approach you can get to it. With business analytics, you can have the competitive advantage you&rsquo,ve been missing.In Guaranteed Analytics, Jim Rushton offers a prescriptive approach to implementing an analytics program that will help you move past the obvious about the &ldquo,stars&rdquo, and &ldquo,dogs&rdquo, of your business and dive into where the true money&mdash,and competitive advantage&mdash,lies. Jim delivers a prescriptive approach on the discipline of analytics for organizations and how it can be leveraged to monetize your data. This is a book about identifying the opportunity analytics present, building an insight-focused culture, and unlocking the stories behind the numbers. Guaranteed.