Capa

CONSUMER RESEARCH FOR MUSEUM MARKETERS IBD

ALTAMIRA PRESS
01 / 2010
9780759118089
Inglês

Sinopse

Consumer Research for Museum Marketers creatively instructs museum staff on how to study their visitors to make their museums, exhibits, and programs more appealing for all segments of the public. The author?s approach explains how all museum personnel can participate in valuable consumer research without breaking the bank on expensive studies.