Capa

ADVERTISING IN NEW FORMATS AND MEDIA IBD

EMERALD GROUP PUBLISHING LIMIT
04 / 2016
9781785603136
Inglês

Sinopse

The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice.