MODERN B2B MARKETING IBD

Sinopse

There are untold resources on marketing and its different functions-brand marketing, content marketing, social media marketing, and more. However, throughout our combined fifty years in the field, we have failed to find a digestible book for business-to-business (B2B) marketing grounded in day-to-day realities that explains how various marketing functions fit together. This book provides practical explanations, advice, tips, and best practices on how B2B marketing actually works.Modern B2B Marketing: A PractitionerâÇÖs Guide for Marketing Excellence is designed for anyone who leads, works, or engages with marketing. ItâÇÖs for business leaders and chief marketing officers (CMOs) who want to learn how to sustain a high-performance marketing organization, for product managers and sales professionals who often work with marketing but donâÇÖt understand how it all fits together, and for marketers early in their careers who want to understand how B2B software marketing works outside of a classroom setting. This book is not about marketing technology or a rehash of the Pragmatic Marketing Framework. It is a practitionerâÇÖs guidebook for effective, modern B2B marketing.Centered around a new model for modern marketing, Modern B2B Marketing is built around the customer. It provides an integrated framework and approach to marketing, including downloadable templates that will help you improve performance in portfolio and product marketing, content marketing, demand generation, marketing operations, customer advocacy, and more.áIf you want to gain a competitive advantage in todayâÇÖs fast-paced digital world, this TinyTechGuideâäó is for you!á Remember, itâÇÖs not the tech thatâÇÖs tiny, just the book!âäó