THE RESEARCHER?S BIBLE IBD

Sinopse

A short introduction to the major concepts and approaches used in the social sciences, especially in sociology, anthropology, and leisure, recreation, and tourism. It?s an ideal supplement to a more detailed text on research methods and a guide to choose which research methods to use in a study. It also provides an explanation of different options for company owners and managers of organizations, who might want to do research or hire a research company to conduct a study for them. The chapters cover these topics:What is research and how it differs from program evaluationChoosing a research topicThe contribution of different disciplines to the social sciencesDifferent research approaches in social science researchUsing observation in social researchUsing qualitative and quantitative research methodsThe main characteristics, advantages, and disadvantages of different sampling methodsThe main techniques for analyzing surveys and their advantages and disadvantagesThe major statistical conceptsThe major data analysis techniquesThe easiest method for social research