Capa

Principles and Practice of Social Marketing

CAMBRIDGE SCHOLARS PUBLISHING
10 / 2010
9780521194501
978-05-2119-450-1
Inglês
Ingles

Sinopse

Theory and practice come together in a textbook that combines the latest research with real-life examples of social marketing campaigns the world over. By using an evidence-based approach that gives many real-life examples in every chapter, students learn the principles and methods of social marketing in context.