Capa

FUNDAMENTALS OF BUSINESS MARKETING RESEARCH IBD

ROUTLEDGE
12 / 2003
9780789023124
Inglês

Sinopse

Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on “,Business Marketing: A Twenty Year Review,”, a thorough study of industrial/business research from 1978-1997 with critical commenta