Capa

TECHNOLOG KNOW-HOW, ORGANIZATIONAL... IBD

WORLD SCIENTIFIC
09 / 2008
9789813203280
Inglês

Sinopse

This book explores factors which impact the viability and growth of business enterprises. In particular, the role of entrepreneurship, organizational learning, and business strategy &mdash, including licensing strategy &mdash, are considered in some detail. It presents fundamental thinking about business organization and provides the conceptual framework that scholars need to understand complex business organization, managerial processes, and competitive strategy.